It has appeal to a select section of the market but not mass appeal because the majority of people will not be able to afford to buy one, run one or it is laughingly impractical for the majority. It is a luxury item that does have an advertising budget but one that is not targeted on the average Joe so does not run on every day TV stations and magazines and the like. Put Lamborghini into Youtube and you'll get plenty of hits for their adverts that probably ran during the movie previews on airlines in first class and the like.
That's true. People who can afford a lamborghini typically sit in their villa they inherited along with the money they buy cars with. If they want to be entertained, they buy a movie studio. Jokes aside: that everyone can be rich if they just work hard enough is a myth, a lie told by the rich to hide where their money originally came from: from the hard working people who nevertheless get behind on their bills and have to use public transportation because their 10 year old car broke down and they can't afford to get it repaired.
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