How do you pronounce “GIF”?

I say soft g

I pronounce it like "jeef"

soft G

Hard G

I pronounce it like "Gift" without the T

Same ^^

Gee-Eye-Eff

jif, like the peanut butter brand

jif

Gift without 'T'

Hard G

I still remember the original version of this was 'Duck Season' and 'Rabbit Season'. Hehe, memories

"jif"

Soft g

Think of it this way:
The 'G' stands for 'graphic' and unless you pronounce it 'jraphic', the 'jif' people are wrong.

"You [idiots] who keep saying [we] pronounce it wrong: no, YOU'RE wrong! It's a Graphics Interchange Format! I don't care what the guy who created the GIF format said, he's a f*cking programmer, not a linguist! It's GIF, not f*cking peanut butter!"
-Chris Hardwick

It's a soft G. Graphics Interchange Format.

I used to say it like Jif. But now I say gif.