Because the dog is going to die

The romantic gesture doesn't work if you drop the dog

But maybe that's her weird fetish - watching puppies being dropped

...Well, I bloody well hope not!

Do you have the link?

first time i saw it

New to me too.

That's what I was thinking. Most likely option. OR have the person who is taking the picture help him, since someone had to have helped him pick it up that way in the first place.