Umm maybe spell it Jif then

And after all this time of letting people pronounce it how we all grew to know and love? Yeah, not gonna happen.

I've always pronounced it "jif" and people always give me weird looks as if I was wrong....now I can show them this and be like "I WAS RIGHT MOTHER FUCKERS!!!"

My whole life has been a lie

I honestly don't care. I'm still sayin gif with a hard g.

had it right the whole time bitatchos

Graphics Interchange Format. GIF. Do you also pronounce it jraphics? Then it's not JIF.

WHATEVER!!! No one cares Gif inventor GGGGGGGGif GGGGGGGGGGGGG

if you want us to call it JIF you should'nt have named it GIF >.<

they cant. thats a peanut butter

They pronounced it "jif" so they could use the tag line "Choosy programmers choose GIF" which was a play on Jif peanut butters popular tag line at the time. So it has nothing to do with how the acronym _should_ be pronounced and all to do with marketing.
Screw marketing.

YES

Then he should have enforced it when he first created it.