Just wondering; how did whomever put the sticker on know it originated from Chloe? And, if they didn't, but just made it up, what else do they just make up?
Assuming this guilt-tripping works, what happens to the meat? Chloe is already killed so if every buyer felt too guilty, would that mean the meat would be left to rot and be thown out? Then her dying would become something even worse - dying in vain.
I'm 100% sure they did not think that far. Probably the overall aim is to reduce demand, which will then lead to reduced supply, but they missed the part in between where "Chloe" died for absolutely nothing then.
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