This is how you integrate a barcode into your product design

OMG those crackers are so friggin good, I used to have a friend who'd give them to me in school

Omg koalas march those were and still are the bomb

But how could you fully scan it if the ear is in the way?

At Costco there is a brand of chicken that turned the bar code into a barn. The cashiers have trouble finding it every time.