As part of a charity stunt to protest Black Friday, Cards Against Humanity got creative

Send the box to someone "you really like" and tell them this is coming out of their mouths every day :D

All I can think of is the textpost where the guy was unable to get a refund and the CAH guy suggested he buy another box "to make it less awkward"

Bullshit!

It was clear if you were paying attention, but the language was such that if you didn't, it wasn't readily evident.
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It's in keeping with the company's mockery and pranking of blind herd consumerism.

It certainly ended my hunger