The R fell off from a store in the middle of town

"Rich's Bitches, you got the dough, we got the hoe."

Could also be "encouragment" by the store manager for the staff to improve their attitude. Sign isn't fixed until you are.

I'm sure it "falls off" allot.

I'm thinking business is picking up

The spot where the missing letter goes looks like picture of a bulldog. That's what I thought it was.