This is Jean-Baptiste Kempf, the creator of the VLC media player, he refused tens of

... of other possible hats to wear for this picture.

... dollars in bribes to wear increasingly ridiculous attire. In an interview, he stated, "I'm very fond of my traffic cone. It's the only had I will ever wear. If I'm John Wick, it's my dog.". However there have been misleading reports that claim to have seen him wearing a fez too on occasion. Jean denies all claims, but authorities have yet to return definitive reports.
More, at 10.