Comments

*prams not peaks

Passengers with children and elderly/disabled are considered "priority passengers" and are boarded first (or rather asked to) along with business class/ frequent flyer status members before the other passengers are asked to board. I travel extensively and every airline I've used have implemented this. This is because passengers with kids and elderly/disabled usually need assistance, for example folding peaks or wheelchairs. However, having said that, you are always free to board normally any other time even if you have kids - which could be the case in this picture.