It's a reference to YouTube memes where they play a movie clip or music video. Usually there is something repetitively said: "We are Number One" in Lazytown's We are Number One and "Let it Grow" in The Lorax. Every time the repetition occurs, something changes. Like, the video quality goes down, or it gets louder, etc.
This picture is basically just an extension of that.
This picture is basically just an extension of that.