The time has come

Except the sign wasn't built due to the entertainment industry. It was built to advertise a segregated real estate community that was being but in the area. It originally read "HOLLYWOODLAND" and was only supposed to stand for a year and a half. However the sign appeared in serval movies and became a cultural icon during that time. So it was left up. Today the sign is protected by a trust. And its trademarked.