Absolutely. Our society puts considerable pressure on women to find mates, (see the mating gradient and how it relates to age) so the thought of being alone is a legitimate concern for many women. And he is technically exploiting that insecurity.
I would agree that pressure will not affect ALL people within a society. However, looking from a GENERAL perspective, we clearly see the how many people can be coaxed towards certain ends as a result of being socialized a certain way.
Based on those numbers, the U.S. is 54% female.