Really? I didn't know that, but I also haven't spoken much German in about 12 year.
I suspect the billboard also had a picture of a car or something else rentable. That would be one of those direct commercials, where a single word would be enough to get your attention. And its memorable enough, since you're still thinking about it.
I recently passed a sign that said "HEY HONEY, you watched". This was to sell a spot for the billboard company and the capital letter were bold and centre, the small letters tiny beneath. To demonstrate how visable it is and grabs your attention.
Also, wouldn't motorfiezverhur mean something like bikerwhore?

Then we live pretty close, I'm Dutch

Oh ok. And to clarify, my previous post wasn't meant as critique but more as nonsense
By the way, are you German?

Do you see( ha ha) a der or die?

Isn't this what they used to do? In movies you always see prisoners smashing rocks

Would sell every chapter as DLC and the cover as a pre- order special

Ok someone who knows how to write, make an entire book of this

Then empty your garbage can

They do actually, close them enough and they'll snap shut

I think the second would be even faster, and more painful