There's a balance. I'm so tired of people thinking that the more facial hair you have, the more masculine you are. And keep in mind that this is coming from someone who has to shave ALL the time. It's annoying and time-consuming, honestly.
When I see ads a lot of them feature bungling inept men who are clueless. It's usually to do with products about house keeping, childcare, doing the laundry or making a meal which is annoying when you're the one who's doing the house keeping, doing the childcare, doing the laundry and cooking the meals. It's like the ad world hasn't moved on since the 1950s.
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