Say jif one more time.

I'm pretty sure most linguists would go with jif, since g becomes soft when it's followed by e, i or y (see: giraffe, gyrate, genius).
But they'd be wrong, it's fucking gif.

gmmm, its not what's eating JILbert grape is it? Then its not JIF!!!!

Awe Chris Hardwick is so funny when hes mad. Nerd rage ♡

what a funny jif

I heard this silent gif in his voice.

If it was to be spelled "gif", there would be a "u" in front of the "i".
Ex:
guide
guitar
guilt
etc.

"Say JIF again! SAY JIF AGAIN, I DOUBLE-DOG-DARE YOU!" -Samuel L. Jackson

The creator of the file type says its pronounced jif. Check and mate.

*whispers* jif

It doesn't matter what y'all say. Graphics starts with a hard G, therefore gif should also start with a hard G.

FUCKING THANK YOU

Amen

guys i hope all of you realize that just because "graphics" and other words start with a hard g doesn't mean gif starts with a hard g. would you tell shaq that his name is pronounced "shock"? ownership belongs to him, therefore he is right. fuckfaces.