Good Guy JCPenney's

I'll always shop at JCPenny, it has that nice store feeling. Like Target. ( you know plus all the awesome stuff they do)

JCPenney's was my first real job. Makes me proud to be associated with them if even in a small way. Plus they always have my favorite type of Levi's.

Yes because they do the horrible thing of showing you don't need to be straight to be good parents to a child. Horrendous !! ( sarcasm just FYI )

They're going out of business because of confusing marketing and being out of touch with consumers. At least that's what the L.A. Times says.

I understand, but I see it more of trying to get people to be less homophobic, but they should do it in a way to where it doesn't seem like gays are holy gods just for being gay ( which it seems like some people want if you look on tumblr )

Putting us in ads is part of normalizing us. It's like refusing to put black people in ads. We exist. Not putting us in ads, shows, ect. is like saying we don't. This is one way we can get rid of a heteronormative society. There are ads, songs, shows, and everything else depicting heterosexual relationships EVERYWHERE. It's pretty much all we get to look at. So one or two ads, especially one celebrating ALL mothers and fathers, aren't that big of a deal, nor is it "worship".

I do see your point. But as a straight person i can't exactly imagine what it must be like feeling outcasted by the media. Sorry :( (The medias run by assholes anyway)

The only people who made a big deal of it were the ones against, sooooo

Actually, it does.

It's a stupid word though. "Phobias" are irrational fears. Simply disagreeing with something is neither inherently irrational nor a fear. The use of the word is usually just a way to help people feel justified in their own bigotry.