Fun fact: his sweater reads "mecha" (not like the Mecha style, this is pronounced me-cha) which may mean nonsense in Japanese. Depends on the context, of course.
This is a commercial for a comic website, and the website's name is "mecha-comi" meaning "very comics" (I know it doesn't make sense and I dunno if they have a different meaning, but just reading it means that).
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