Well that escalated quickly (Google Trends)

If I remember correctly this was Pokemon because people were confused why it was googled before it existed, I have no links, proof or even confidence what I'm saying is correct so don't quote me on this I'm just fairly sure.

No, I'm pretty sure it's the actual phrase "well that escalated quickly". You can see it in the search bar on the upper left of the image.

Oh. That, makes sense actually...