Top 4 of the Salt bae phenomena, A meme, a mobile game, a graffiti and a picture of salt

Because memes and the internet. Remember Chewbacca Mom?

How does the Internet CHOOSE what will become huge and what won't?? There are 100s if not 1000s of equally weird things that don't get this big.

If you find the answer you can sell this secret and become millionaire ;)

The popularity is based on how many people see it. Just smack it into everyone's face, make sure everyone enjoys it. BOOM DONE