For some reason the caption doesn’t show on videos?
Anyway, this is an example of cultural erasure of the indigenous peoples of the Canadian Arctic, where it shows three non-indigenous women “exploring” the arctic with whatever coats they’re advertising for. Along with the company’s founder James Woods, who is wearing traditional Inuit clothing made from caribou. There’s more info of what James Wood did during his years in the arctic with the Inuit - whom have been living in the north for over 5000 years. I see problems like this where my people either have a lot of bad misrepresentation or no representation at all.
I just wanted to spead this around because it doesn’t live up to the ‘true’ part in their slogan’s “True. North. Strong.”
Also, it aired on YTV, and kids shouldn’t grow up thinking that a caucasian man created warm caribou clothing to survive his exploration in the north. If you want to know more about Inuit (Eskimo for uninformed ppl) please, please, please comment and ask. Indigenous rights and wellbeing are really important to me, as well as accurate information and representation
Thanks for spreading some awareness!
I must admit that even though the Inuit culture is fascinating to me, I haven't taken the time yet to read myself into it.
Maybe this post will be the trigger...
For what it's worth, all I saw was "buy our coats, they're good quality and we've been making them for a long time". And "It's laughable because exploration of cold climates was clearly not that glamorous."
.
I had no thoughts about Inuit/Eskimo culture.
Probably pointless, but this is what I meant. The lack of information and proper representation about Inuit allows viewers to think we lead the same lifestyle as “Nanook of the North”, and not know much of the experimental relocation/child rearing, residential school, the RCMP and commissaries who slaughtered Canadian Inuit dogs (*not huskies*, but also known as sled dogs),
E-tags, and all kinds of assimilation Inuit faced.
Anyway, this is an example of cultural erasure of the indigenous peoples of the Canadian Arctic, where it shows three non-indigenous women “exploring” the arctic with whatever coats they’re advertising for. Along with the company’s founder James Woods, who is wearing traditional Inuit clothing made from caribou. There’s more info of what James Wood did during his years in the arctic with the Inuit - whom have been living in the north for over 5000 years. I see problems like this where my people either have a lot of bad misrepresentation or no representation at all.
I just wanted to spead this around because it doesn’t live up to the ‘true’ part in their slogan’s “True. North. Strong.”
I must admit that even though the Inuit culture is fascinating to me, I haven't taken the time yet to read myself into it.
Maybe this post will be the trigger...
.
I had no thoughts about Inuit/Eskimo culture.
E-tags, and all kinds of assimilation Inuit faced.