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Agreed! Followed by "reviews" that say "I can't wait to try this recipe!"

Recipe first, what inspired you after.

Go to find on page. Type "ingredients" in the search bar.

Said it before and I’ll say it again. Googles algorithms favor time spent on a page, so the pages without the fluff, get buried in the results. The successful pages know that they have to waste 10 paragraphs of time to get seen on the first page (they probably hate typing it as much as we hate reading it).