This webcomic is called "The Devil's Panties" which talks sex, comics, Geekdom, relationships, and everything in between. It's not always SFW, but check it out if you feel so inclined :-)
http://thedevilspanties.com/
No one ever seems to pay attention to the body image issues of men, I love how this comic addresses it! You see more and more boys with EDs, and insecurity about their looks and society at large is still with the old "boys being boys" mindset
Because boys are told that they can cope, and it becomes a self-fulfilling prophecy. However girls are constantly told they can't cope with "body-image pressures", and they start to believe it. It is not the images that are the problem, it is the cultural attitude towards the images. In mainland Europe for example (such as France and Holland) adverts contain a lot more nudity of very thin, attractive women; however they appreciate it as beautiful and it doesn't effect body image in the same way it does in america. The same thing happens with sexual assault; many children who have been assaulted do not know that it is wrong at the time it happens, but when adults find out and they startbto tell the children how wrong it is, that is when the psychological trauma actually starts in many cases (i.e. not necessarily from the assault itself). It is entirely cultural. Nobody does Hysterical outrage quite like the americans.
I don't understand how people can be so deeply traumatized by adverts like these. I do not look anything like the people protrayed in the ads, but I can still admire how exceptionally beautiful they are. To me, seeing those kind of ads makes me feel good. It is nice to appreciate beautiful people. I feel like the images are not the issue, it's what is inside your head. I might be in the minority though.
I think it's more along the lines of how most agencies make this kind of body seem unattainable. And how they choose only these kinds of people to be their models. It makes most people feel very belittled and ashamed of who they are physically which can often lead to emotional pain.
Having known male marines, the absolute last thing they care about is how they look. They are built and trained for performance, not aesthetics. Some of the training involves throwing yourself through various solid objects such as walls and windows. If you are worrying about what you will look like on the other side then I'm pretty sure Marines is not for you. Like the advert says, it is a mindset. It is all in the mind. I'm going to guess that you are not a male marine.
http://thedevilspanties.com/