Why ?

That is the Shia we all know and love.

He's so weird but so incredibly interesting at the same time.

This makes me love Shia all the more.

Who wouldn't want to watch Shia watching Shia? Even better if you have a Shia mask while you watch it.

He's like parts of the Internet brought to life.
.
Also worth mentioning that it is also very Kaufmanesk... a living performance piece exploring what can be entertainment.

Even he's bored with his movies