A budget supermarket originally from Germany (I believe) that now has shops across much of the UK and Europe. Its own brand products are often rated better than top range ones in taste tests and they have weekly 'Special Buys' that are themed random stuff, like fishing equipment.
Compared to a lot of own brand products in other supermarkets their stuff is good, I like it because the choice is often take it or leave it rather than choose between these 10 cereals which are basically the same, I'm easily confused! Their fruit and veg isn't brilliant but can recommend their frozen section and sandwich meats very highly.
Thicko being an insult