Where I go to get the good, fresh, wet bread

Why is the bread in water.. .

Marketing guy: what do you think of when you hear delicious bread?
Me:*sarcastically* soggy bread
Marketing guy: Genius

I thought it was gonna be a joke about "baked everyday" - 'just like me lol'

Maybe they are showing that "it's so crispy the water can't make it soggy"