We've been lied to

Wasn't done properly, probably used the wrong glue. As someone with a (useless!) real brick fireplace in my living room I'd prefer these.

That's kinda cool, do they feel real? they look very real

They are textured to look and feel real, but don't get as cold as real brick.

What a funky alternative if you can't afford brick, or don't like real brick for some reason