Segei Bubka was so good at pole vault that he broke his record 14 times

Being able to beat your record by only tiny amounts is a skil in and of itself

But he's wearing Adidas?

There was a video game I used to do this with to constantly get some sort of bonus for breaking my record, but I don't remember which game it was.

Each Nike bonus was $40,000, back in 1985, which is about $90,000 today, so in 2 years, he made $560,000 or $1,260,000 in bonuses