Modern horror story

It's like buying a ring, but instead of ring, it says "American Fingerlet"

I'm going to disagree there. A "ring" is pretty amorphous. It is in essence any band one can wear on the finger, it can have whatever name or be any material capable of those feats and still be a ring. Cheese is a specific dairy product, and most countries have legal definitions of what is and isn't cheese. Those literally aren't cheese. They vaguely resemble cheese but aren't. A better allegory might be vegan "cheese." In many parts of the world it can't legally be called cheese, and plant products can't have names that imply they contain dairy like "milk" or "cheese." If you buy vegan cheese and expect actual cheese... I have a bridge to sell you. So my point stands. The fact 2 things look similar is no reason to believe they are. Even "real" American cheese or cheeses like cheddar aren't classically yellow. They are whitish and added ingredients or dyes turn them yellow. It's just marketing.