It's gif

those who pronounce it gif are weak and natural selection is coming for u

Actually, I pronounce it "gif," not "gif"

I say jif, why? I don't fucking know it was the first thing that came to mind when I saw it.

People: The guy who created gifs pronounces it like jif
Me: https://78.media.tumblr.com/ed4ed1d5bce447c564c8ce1cf11dc0da/tumblr_inline_oapw0scWZ61s6woyn_500.gif

It's gif