Bro

Omg!! That brand name! No shame.

I love how the first person was angered about gender and didn’t even stop to enjoy how many jokes you could make about bronuts.

People joking about fragile masculinity, while at work today I saw a pink frilly book called "Car Repair for Women".
It's all marketing, people.

Bronut.. bro-nut... XD

Well, the other option seems to be "iced cake rings," which should be gender neutral enough to make everybody happy, and focusing back on how these people apparently can't come to terms with the fact that what they're selling here is donuts.