Thoughts?

That might be true, but it will motivate others to the same and spread the movement, so by talking about it, posting it, whatever, more good will be done, than by being modest and keeping it all to yourself. To a homeless person in need, if does not matter if you post about it later, they are glad to receive the help.

Pretty sure it still counts... The point is to help

Unless you do it as part of a group or organization and want to promote activities that would benefit others...other than that I agree.

If helping those in need becomes something trendy, whose to discount people who wouldn’t otherwise commit themselves to something that kind-hearted, intentions rarely matter when the action itself is righteous, imo