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5trep
· 10 years ago
· FIRST
Scumbag image format: GIF, pronounced Jif
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zazuyen
· 10 years ago
The annoying part is that they (being CompuServe) chose Graphics Interchange Format so they could pronounce GIF as "jif" specifically so they could use the line "Choosy programmers choose GIF", ripping off the popular Jif tagline (back in 1987). It has always been a marketing ploy, it's not about the correct pronunciation of the acronym. Knowing that, I will only allow people around me to pronounce it "jif" if they also pronounce graphics as "jraphics" and I WILL correct them. Every. Single. Time. they pronounce it wrong.
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