Placid hoc Moose

Especially since they compete with sites like Netflix, Hulu, and even piracy.

Actually, for most major releases, they get around a 45% cut domestically for the first 3 weeks, then it slowly goes down. This is how dollar theaters stay in business; they're the ones that give all their profit from tickets back to the production companies. Overseas it's usually around 55% instead of 45%. On average, for a major movie to make a profit, it needs to make roughly twice it's production + advertising budget, or 3.5x it's production budget worldwide. Anomalies occur, like SOLO, which had a massive production budget because of re-shoots, but a minimalist advertising budget comparatively; or BvS, which had a reasonable production budget for what it was, but a ridiculously expensive marketing budget.

I like going to the theater in the middle of the week, like on a Wednesday or Thursday, at like... noon. There's practically nobody there, at that point the 3D and giant screen makes it worth it. The best ones are when you're literally the only person in the theater; it's like a private screening... Oh... also I blaze in the car first and just walk in with a spiked Gatorade or two. \<_</