I mean, if anything it's bad marketing because people who are supportive of LGBT rights would probably use most of these products regardless, whereas many kinds of homophobic people would definitely stop using these companies just because they're LGBT supportive. I dunno, that's just my thoughts. Feel free to debate with me on that.
the thing about it is, there HAS to be some marketing research and practical experience that shows that doing this increases profits by AT LEAST more than the cost to do it or they wouldnt do it.
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