True hahah

if they keep it it's cuz it works right? with so many people researching marketing there's bound to be someone who has investigated the effect of that.

I've read that x.95 prices are perceived as "a good deal" implying saved money, where x.00 prices are perceived as "good value" or high quality items.

i kept rounding up the price on a item, and the sales assistant kept insisting on the 0.97 cents on it.