This is actually a thing in business circles. People lose respect for you if you're constantly saying "I'm sorry" for the teensiest of things, things other people never apologise for. So instead think before saying it, and only if it really applies should you go this way.
If you done fucked up tho', then you should really get down on your knees and apologise.
If you done fucked up tho', then you should really get down on your knees and apologise.