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I don't think anyone has ever argued against that, they play it non stop every year in December

I agree

I would argue that Die Hard is many things- and one of them is a Christmas movie. It’s set at Christmas, or exudes a holiday appropriate spirit of family and friendship and togetherness. It’s also an excellent any time movie, which many Christmas movies honestly aren’t very “good” except in their nostalgic context to the holiday- most people won’t just decide that a random night in June is a good day to watch Rudolph with their homies. Although Diehard With a Vengeance is the obvious summer appropriate flic- but all 3 films are good all year round. When Winter Holidays come though- Diehard belongs on the rotation list.