Now I'd like to say I'm good at pickpocketing (I just don't do it because that's Not Nice).
Also, I answer a lot of online surveys to get some money and read marketing stuff because I like it, and let me tell you brands have so much trouble wrapping their heads around our slutiness... "how close are you to our brand?" "If X brand was a person, what do you think their personality would be like? Would they be your mom/best friend/mentor/an acquaintance/...", "if we sponsored a concert, how much would you then keep buying even though we had a sudden price raise". Like baby you sell good stuff I buy, you sell bad stuff I don't, you're nothing more than a utility.
Now for the last one: maybe it's just an anthropological consideration and not a judgement. It's true that death has become really private in western societies in the last 100 years.
I'm glad you said that about "sell good stuff I buy,". Why should you be loyal to a brand? If you have quality product then it'll be purchased. Garbage will not. Simple as that.
I know right!
Yet the generation of my parents (and even more so my grandparents) tended to always buy the same brand, even though "it used to be better".
That's because the status of a brand used to be based on the quality of the product, but around the 80's the strategies shifted to "brand image"_ some brands know they're selling shit and don't care, they just invest money in ads, aming to make consumers feel like they're being "special" and "part of something bigger".
I like that we're not buying their shit (literally), maybe we'll get to see that stupid model collapse.
In my old industry every single company relied on ads to get new customers and new jobs. Only one company grew organically and consistently shed off ways to advertise. As my dad says "Just do a good job."
Also, I answer a lot of online surveys to get some money and read marketing stuff because I like it, and let me tell you brands have so much trouble wrapping their heads around our slutiness... "how close are you to our brand?" "If X brand was a person, what do you think their personality would be like? Would they be your mom/best friend/mentor/an acquaintance/...", "if we sponsored a concert, how much would you then keep buying even though we had a sudden price raise". Like baby you sell good stuff I buy, you sell bad stuff I don't, you're nothing more than a utility.
Now for the last one: maybe it's just an anthropological consideration and not a judgement. It's true that death has become really private in western societies in the last 100 years.
Yet the generation of my parents (and even more so my grandparents) tended to always buy the same brand, even though "it used to be better".
That's because the status of a brand used to be based on the quality of the product, but around the 80's the strategies shifted to "brand image"_ some brands know they're selling shit and don't care, they just invest money in ads, aming to make consumers feel like they're being "special" and "part of something bigger".
I like that we're not buying their shit (literally), maybe we'll get to see that stupid model collapse.