this is one of the great marketing strategies, the no "tears" (as in crying) formula was the commercial. whereas it's really no "tears" (as in ripping or tearing paper)
The childrens shampoo IS about eyes. Its just a less concentrated soap so when some happens to get in there, it doesnt hurt AS BAD. Its still soap in your eyes, it still hurts, its just not as much.
If you dumb asses ever seen one of there commercials youd know they did mean no tears... as in eye tears. Stop trying to sound all smart with your false advertising comments
I did that by accident when I was 13 but the shampoo bottle had teardrops on it and it said no more tears. It was also for newborn babies but I was blind for the same amount of time
if you watch old commercials for it, it says "no tears" as in no crying