One thing capitalism doesn't do is provide items that there isn't a hole in the market for (in this case shade from the sun) and magically get people pay for another version of them (okay, so Apple products are perhaps the exception that proves the rule). This is perhaps a variation on state communism we've got an example of here. Not trying to be pro or against capitalism or communism, that's just the way I see this comic strip.
it's the truth