I made my mind up awhile back to never go to or buy from another starbucks for the rest of my life because of how fucking stupidly overpriced it is. Even if I get a gift card to there or something I just give it away
You also need to account for the time spent making it. And the employees deserve some money for working. And the building needs to be paid for. And the equipment for putting all that stuff together to turn it into a drink has a cost.
But even considering all of that, it still seems overpriced by a bit.
Arbor Day Foundation Rain Forest Rescue coffee. Shade grown, whole bean, medium roast. I get to grind it myself so I can select the coarseness/fineness of the grind and not burn the beans by overgrinding (aka starbucks). Smoothest, most flavorful, delicious coffee I've ever had. On a per cup price basis, it's still cheaper than starbucks.
If you're going to be analytical, then be analytical. I think you mean "gross margin"
This ignores all of the fixed costs of having coffee right where and when people want it.
But even considering all of that, it still seems overpriced by a bit.
This ignores all of the fixed costs of having coffee right where and when people want it.