Imagine if we had exaclty a 24-hour natural rythm. Instead of the 25-hour rythm making us re-synch by an hour each day, we'd stay naturally in synch. But then when traveling several time zones away, instead of taking about an hour per day to synch to local time, it would be an enormous hurdle.
http://en.wikipedia.org/wiki/Circadian_rhythm#Humans