So the story is more interesting than you think.
It wasn't Goodyear, it was an independent R&D firm that developed them, Goodyear brought them in to test viability, hoping to market and sell them to the burgeoning custom car culture.
So it turns out that it was a special synthetic rubber that was nearly transparent and there were lamps inside the rims, lighting the tires from the inside.
Sadly, the synthetic rubber was far too expensive to be viable and the longevity of the transparency was also short lived.
With today's custom car culture, it might be worth revisiting. No matter the cost, these would still wind up on gold plated Bentleys and velvet Aston Martins over in the UAE.
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wake me up
(wake me up inside)
It wasn't Goodyear, it was an independent R&D firm that developed them, Goodyear brought them in to test viability, hoping to market and sell them to the burgeoning custom car culture.
So it turns out that it was a special synthetic rubber that was nearly transparent and there were lamps inside the rims, lighting the tires from the inside.
Sadly, the synthetic rubber was far too expensive to be viable and the longevity of the transparency was also short lived.
With today's custom car culture, it might be worth revisiting. No matter the cost, these would still wind up on gold plated Bentleys and velvet Aston Martins over in the UAE.
http://www.jalopyjournal.com/?p=27881