Russia wtf???

Can this cause heart attacks? I think I would go into shock in water less than 90f. (Russian posts are popular this afternoon.)

I think this is a cultural thing.

really cold water can feel great sometimes >.,> Never taken an ice bath?

Polar Bear plunge groups are pretty common in the US too.

Apparently, men don't participate because of "shrinkage."

Noice

They do it in Scandinavia as well, cold bath and then sauna.