I love that the reason people are probably down voting me is because they didn't read the article. It's all a joke, it's taking a jab at the stupid labels people are trying to phase out to become more "equal" and how stupid this is and I love it.
if you listen to the whole thing, he's actually doing it mockingly. The person was going on a tangent about how sexist society is and how Canada can be more inclusive, and he was mocking her
(peupel just reads pupple, like a purple pupper, and it sounds idiotic af but funny).
Link?