It's an obscure reference to a gaming reviewer who has a show called 'Zero Punctuation' (because he talks very fast). The pictured stick-figure means to depict the 'Pc-masterrace'. Vis à vis the superior gamer who chooses the obviously better option of playing video games on the pc, as opposed to lowly console peasants who are happy enough to trade in hundreds of dollars every few years when Microsoft, Sony and/or Nintendo decide they're bored and shake the good ol' money tree.
Or is that just me?