I *think* it implies the girl has a grave disease, and she's gonna die really young. Even though she likes to play with flowers, which makes her appear younger, she's almost a teen already, so it's time to worry about her coffin and cremation cos' she doesn't have years ahead of her.
Apparently the person designing the ads didn’t understand how they work so he just got an attention grabbing photo (that didn’t even have anything to do with the business) and then stuck the company details underneath
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