Ads for a game called Choices: Stories You Play. It is an episodic game with various genre 'books'. Kinda like a choose-your-own-adventure type thing. It is not at all like the ads - those who play the game are always confused by the ads as they are clearly made by someone who has not ever played.
'Emily's twin.'
'Who's Emily?'
'My twin whom I absorbed in the womb'