Ads for a game called Choices: Stories You Play. It is an episodic game with various genre 'books'. Kinda like a choose-your-own-adventure type thing. It is not at all like the ads - those who play the game are always confused by the ads as they are clearly made by someone who has not ever played.
Comments
'Emily's twin.'
'Who's Emily?'
'My twin whom I absorbed in the womb'