Of Ffs, this HAD 2 have been Purposefully Done

Also concerned that "whoopsie lelz I was drunk" has been considered a valid excuse by enough people.

And the implication that it is a valid excuse if she was your date rather than your daughter

The billboard is to raise awareness as well as let those people know that they have a problem and need to turn themselves in or that they need to stop drinking if they have a child and wondered about such a thing (without doing anything yet of course).